Campaign Manager - Best Practice Guides


Best Practice Guide - Conceptual Campaign Design

This guide summarizes a best practice approach to campaign design using the Campaign Manager application. The campaign information contained in this guide is for example purposes only.

NOTE:

The Campaign Manager 6.0 release introduces a second user interface for creating campaigns called Campaign Designer, which can be run in parallel with the existing Campaign Manager. The Campaign Designer is aimed at simpler marketing strategies with a more guided user experience.

The principals in this document provide a solid foundation for building any campaign and are relevant to users of both user interfaces. However, this document will focus on using the existing Campaign Manager application.

     
© Alterian. All Rights Reserved. | Privacy Policy | Legal Notice